Mindshare is seeking a Strategist in Mumbai, Maharashtra

Responsible to manage mainly cereal brand along with other brands.

Will support the team to develop and sell integrated communications strategy based on brand understanding, consumer insights and market/media dynamics.

Measures of success –
In three months:

• Complete knowledge of relevant categories
• Able to understand agency and client working style and deliver on his day to day requirements
• Independently work on the proprietary tools
• To participate in idea generation sessions

In six months:

• Handling internal global Data reporting and requirements
• Developed a good client relationship
• Proactively taking initiatives for sharing additional information with team and client
• To drive thought leadership on media and marketing issues.

In 12 months:

• Independently working on the client requirements
• Worked on end to end award winning solutions
• Creating strategies along with cross teams and seamlessly integrating traditional, digital, on-ground and branded content for brands
• Train and mentor new joiners

Responsibilities of the role:

• Provide strategic communications & planning leadership on your set of brands
• Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
• Support the team that works on the annual marketing strategies along with the -Client Leadership team and specialist units
  Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals
• Writing entries for media and other awards
• Drive consumer understanding to draw insights that impact our brand plans
• Keep abreast of media innovations and developments and find links to enrich brand plans